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About Us

The Early Years

On June 1st, 1954, Maurice and Pauline Champoux pursued their dream of starting a business together. Their insurance agency, first located in their home on Pine St. in Lewiston, Maine, employed their daughter Diane, who worked part-time while in school. In 1977, she began to work for the agency on a full-time basis. During the first 15 years of operation, Champoux Insurance purchased eight separate agencies and grew their staff to 10 dedicated employees.

Here We Grow

In 1980, The Rogers Insurance Agency of Lisbon Falls, ME – also a family-owned agency – became a part of Champoux Insurance. To this day, it is still operated by Brenda Rogers, an original Rogers’ family member.

Here We Grow Again

In 1999, Diane Champoux became President of the company, purchasing another family-owned and operated business, the Pinkham Insurance Agency of Farmingdale and Lewiston, ME. People’s Insurance, located in Ogunquit, ME, was created in 2004 to serve York County and other parts of Northern New England. In 2009, the Champoux Group purchased the Chapman Insurance Agency specializing in farm and equine business. The equine division provides coverage countrywide through Peoples Insurance located in Lisbon Falls, Maine.

Champoux Insurance Group Today

We are one of the largest family-owned agencies in the state of Maine. Specializing in personal, business, life, and agricultural insurance products, we have four locations  to service various communities throughout the state. We are also the preferred insurance provider for the Maine Restaurant Association. Currently, we employ over 32 insurance professionals and pride ourselves in excellent service and expertise in our field.

Our Mission Statement

We offer professional service throughout your relationship with us. Our pledge to you as an agency is to be ethical, responsible, educated, honest, fair, competitive, and empathetic. We align ourselves with the best insurance carriers available that promote high quality customer care, and premier insurance products and related services.


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